After much deliberation, we finally decided to add the ability for our users to have a link to their feedback profiles sent to the micro-blogging site Twitter when it is updated.

The value of Twitter has been hotly debated in the marketing world. For individuals who are looking for every possible advantage in setting themselves apart from the digital chatter, we believe that making a public statement via Twitter that includes your trust worthiness is a very valuable method of letting your customers and followers know that you will continue to provide the height of service to which they have become accustomed when transacting with you.

We highly recommend that you sign up and be sure to check the ’send tweets to Twitter’ checkbox on your account!

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We were recently surprisingly honored to be chosen by eBid to be their feedback management system of choice.

As more and more sites on the Internet realize the value in having a base of well meaning and trusted users, we believe that the real value of Repatoo’s reputation management system will become apparent.

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We are proud to announce that Repatoo was recently reviewed at KillerStartups.

Check it out at http://www.killerstartups.com/Site-Reviews/repatoo-com-you-know-what-they-say, leave a comment and vote for us as one of your favorite start-ups!

Thanks!

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We are trying out a new PR firm, PRLog, to get the word out about Repatoo. Check out our first release here and let us know what you think!

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Came across a great article on Ars this morning that provided some empirical data that backs up my argument in this post.

What I found most interesting is the paradox that consumers have created:

…this attitude presents a conundrum for advertisers, who are simultaneously being told that consumers want to see more relevant ads but don’t want to have their activities tracked in order to make those ads relevant.

The simple fact is that people are uncomfortable with their actions being tracked (even anonymously) in order to provide a more relevant web experience and yet become easily irritated when targeting misses it mark. Damned if you do…

Is online reputation a factor in this? I would argue that it is. I would feel a greater degree of comfort if the company that is targeting me is known to be reputable and secure (less likely to use my data maliciously). If I were to bring this down to the peer-to-peer level, I think Netizens would be much more willing to accept unsolicited advances and be more likely to interact with each other if the two parties are known and certified by an outside authority.

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