We have taken a special interest in the fundamental question: who owns your online reputation?

You have spent alot of time, energy and money to make sure that you are represented as a respectable and honest person in the developing digital world. Sure, the websites on which you transact have provided the means by which (hopefully) objective user feedback is provided… but does that mean that they now own a little piece of your digital self?

We don’t think so.

Your reptation should be yours to take with you where you please. We hope to be able to help you do exactly that.

We will be blogging a bit on reputation matters and without a doubt quoting some academic papers written on the topic to make us sound smarter than we are.

If you feel as strongly about this as we do, stay tuned, and definitely feel free to chime in…

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