As if a serendipitous answer to my previous posts request I was emailed this article on Twitter’s use in building brands.
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In the process of slowly trying to build a company around the rather vague idea of reputation, we figured that we should secure as many of the social media, web 2.0-ish user accounts with the user name “Repatoo” as we possibly could. At least that way, we(and not someone with malicious intent) would be the […]

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While pondering the sources of data that would be used in creating an integrated, yet truly portable reputation widget, I find myself wondering who actually owns the feedback and comments associated with a particular merchant account. We contend that during the sign up at a given site, the user is effectively licensing their reputation to […]

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Wow, we took quite a break from updating the blog. We have been busy readying our site for its initial beta release. Stay tuned and we’ll let you know more as the planned release nears (we expect it to be by mid-December).
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