Finally, after waaay too long, we have finally rolled out our public beta of our auction reputation management system. Its not as pretty and shiny as we would like, but we were really going for functionality in this release. We have had some great feedback from the initial users so far, but are thirsty for […]

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As if a serendipitous answer to my previous posts request I was emailed this article on Twitter’s use in building brands.
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In the process of slowly trying to build a company around the rather vague idea of reputation, we figured that we should secure as many of the social media, web 2.0-ish user accounts with the user name “Repatoo” as we possibly could. At least that way, we(and not someone with malicious intent) would be the […]

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While pondering the sources of data that would be used in creating an integrated, yet truly portable reputation widget, I find myself wondering who actually owns the feedback and comments associated with a particular merchant account. We contend that during the sign up at a given site, the user is effectively licensing their reputation to […]

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As I delve deeper into the issue of “reputation”, how to manage, monitor, verify, port it, etc. It seems like “reputation” very often is used interchangeable with “identity” Blogs that are supposedly about reputation almost invariably devolve into a discussion of identity and how can someone verify who they are online. But […]

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